White Pencil
Design

Specialising in crafting brand identities that authentically reflect clients' missions, Morshead Consulting stands out as an exemplary case. Close collaboration was pivotal in capturing their expertise in providing high quality analysis, experimentation and transformation for the UK MoD in a visually compelling manner. Inspired by military tradition, the colour purple was chosen, symbolising all branches of the military, the combination of Army green, Coast Guard blue, Air Force blue, Marine red, and Navy blue. From logo to collateral, each element embodies Morshead's commitment to excellence, resulting in a commanding brand identity that epitomises their esteemed reputation in military consultancy.